Technical Capabilities

We are an experiential technology company with strategy, creative, software, AI development, hardware integration and production all under one roof.

How we work:
  • Single capability
  • Full lifecycle: strategy · design · build · deploy · measure
  • White-labeled or co-branded

Capabilities

▸01

Strategy & Concept Development

  • Experiential & technology strategy and leadership
  • AI strategy & integration planning
  • Experience concepting & pitch support
  • Technical discovery & feasibility
  • R&D sprints: prototype · pilot · scale
  • Technology partner & vendor strategy
▸02

Creative & Experience Design

  • Experience & spatial design
  • Visual & graphic design
  • UI/UX, visitor journey & interaction design
  • Storytelling & content strategy
  • Game & interactive experience design
  • Multisensory & scent design
▸03

Software & Interactive Systems

  • Full-stack application development
  • Interactive kiosks & touchscreen systems
  • Real-time interactive applications
  • Unreal Engine & immersive development
  • Custom CMS & content orchestration
  • Show control & remote device management
  • RFID, POS, CRM, commerce and other bespoke integrations
▸04

AI, Computer Vision & Intelligent Systems

  • Custom AI applications & integrations
  • Computer vision & multimodal sensing
  • Emotion, attention & engagement inference
  • Adaptive & generative experiences
  • Conversational AI & digital characters
  • Real-time personalization
  • Local & edge AI deployment
▸05

Immersive Technology & AV Systems

  • AV systems design & integration
  • Projection mapping & immersive space development
  • LED display systems
  • Motion capture & sensor systems
  • Spatial computing & real-time tracking
  • Spatial audio & synchronized lighting
  • Virtual production systems
▸06

Content & Virtual Production

  • Video production & post-production
  • Virtual production
  • Real-time & interactive content
  • Projection-mapped media
  • 3D & immersive environments
  • Generative & AI-assisted content
▸07

Production & Deployment

  • End-to-end technical production
  • Project & vendor management
  • Systems integration
  • Installation, QA & commissioning
  • Multi-site & multi-city deployments
  • Remote monitoring & support
  • Content refresh & lifecycle programs
▸08

Measurement & Experience Intelligence

  • Real-time experience analytics
  • Audience flow, dwell & engagement
  • Interaction & behavioral analytics
  • Experience performance & ROI measurement
  • Real-time optimization & adaptation
  • Pilot evaluation & scale-readiness reporting
  • Emotion, attention & engagement inference

Leadership Team

Based in New York, NY

Craig Spitzer

Founder & CTO
  • 25+ years experience in software, AI & experiential technology
  • Founded three award-winning digital agencies
  • Led work for Fortune 100/500 brands & major venues
  • Former CTO across startups & public companies

Ted Barnett

Co-Founder & Senior Technical Strategist
  • Co-Founder & CEO, When.com (acquired by AOL)
  • Serial entrepreneur, former Product Manager at Apple
  • McKinsey, Harvard MBA

Ron Reisman

Head of Business Strategy & Partnerships
  • 30+ years in experiential strategy & agency marketing
  • Developed award-winning programs for Fortune 500 companies
  • P&G, Estée Lauder, NBA, Gilead, Lufthansa, Verizon

Abby Lyall

Head of Operations & Finance
  • 10+ years in operations, finance and cross-functional project management
  • Built operations from scratch at two VC funds; backed 100+ tech companies
  • Co-founder of a NYC event production company (250+ events)

Christopher Strawley

Technical Director
  • Virtual production, immersive AV, motion capture & systems integration
  • Former Director of AV Technology, Mercer Labs; Sesame Workshop
  • MS NYU Tandon

Theresa Merchant

Creative Lead
  • Immersive experience designer & creative strategist
  • Former Creative Lead at Mercer Labs; Experience Designer at Parallux
  • MS NYU Tandon

Mike Harry

Executive Video Producer
  • 25+ years in commercial media production
  • Content for leading brands: Chips Ahoy, Nickelodeon, Michelin, Kodak, Cartoon Network, Nike, PepsiCo

Gregory Veeser

Experiential Production
  • 20+ years in large-scale experiential & creative production
  • Former VP of Development, MSG Sphere / Sphere Studios
  • Chevy, NCAA, Headcase VR, Warp Films