New York | Chelsea

COBBLESTONE
LABS

Building the next generationof experiential technology

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Who We Are

An Experiential Technology Company.

We design and develop AI-powered experiences that transform physical environments into immersive, adaptive interactions — driving stronger business outcomes for brands, agencies, and commercial spaces.

01Immersive +
Intelligent Environments

02Experience Design + Development

03Artificial Intelligence + Remarkable Humans

What We Do

Our Services

Cobblestone Labs

AI-Driven Event Activations

Custom-built experiential solutions that respond, adapt, and connect brands with their audiences.

→ Stronger impact, meaningful engagement

Custom-built experiential solutions that respond, adapt, and connect brands with their audiences.

→ Stronger impact, meaningful engagement

Permanent Installations

Intelligent real-world environments that are engaging, adaptive, and commercially valuable.

→ Physical spaces engineered to work harder

Intelligent real-world environments that are engaging, adaptive, and commercially valuable.

→ Physical spaces engineered to work harder

R&D Services

We research, prototype, and deploy new ways for people to experience physical spaces.

→ De-risked innovation, new paths to revenue

We research, prototype, and deploy new ways for people to experience physical spaces.

→ De-risked innovation, new paths to revenue

Products, Platforms & IP

Lab-developed products, software and systems designed to deploy, license and scale.

→ Prove performance, scale confidently

Lab-developed products, software and systems designed to deploy, license and scale.

→ Prove performance, scale confidently

What We're Up To

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Immersive Monet water-lilies projection room

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Clear-LED storefront virtual try-on window

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Basketball player mid-dunk, arm extended over the rim

We Do It In Public

Every
Environment
is an opportunity.

We make your space engaging, intelligent and impactful.

Brand Activations & Experiential Marketing

Product launches, pop-ups, roadshows, and flagship brand experiences that people remember.

Sports & Entertainment Venues

Stadiums, arenas, fan zones, and pre-/post-game experiences that deepen fan connection.

Corporate & Brand-Owned Spaces

Lobbies, innovation centers, HQs, and executive or investor experiences that command attention.

Live Events & Cultural Moments

Concerts, festivals, conferences, premieres, and fan experiences with real emotional impact.

Retail & Shopping Environments

Immersive and interactive in-store and storefront experiences, flagship stores, and showrooms that convert.

Hospitality & Destinations

Hotels, resorts, attractions, themed environments, and experiential travel that guests won't forget.

How We Do It

THE LAB

Everything we build is designed, implemented, and proven in our physical Lab.

⊕40.7128°N · 74.0060°W · NYC

Our Manhattan headquarters is outfitted with AI-powered technologies in a 360° immersive space. It’s where we develop and launch interactive tech innovations, experiential activations, and AI-driven real-world solutions.

The Lab is fueled by our Creative Collider, a cross-industry network of leading technologists and creatives combining deep expertise to build what’s next in experiential technology.

01 —

Proven Before Launch

Before anything goes public, concepts are refined, pressure-tested, and validated in our immersive Lab environment so you can move forward knowing the experience already works.

02 —

Built For the Real World

By recreating the unpredictability of real environments, the Lab helps ensure your experiences perform reliably when audiences, logistics, and live conditions get complex.

03 —

Fewer Surprises, Lower Risk

The Lab exposes technical, creative, and operational issues early in the process, reducing production risk, avoiding expensive last-minute fixes, and ensuring a smooth launch.

04 —

Research & Development (R&D)

We monitor the AI landscape obsessively, staying on the bleeding edge so our clients and partners are always informed of the latest relevant technical developments.

05 —

Solutions Designed To Scale

The Lab makes it possible to test experiences across different layouts, audience flows, and environments so solutions can adapt seamlessly across spaces, formats and future activations.

06 —

Something For Everyone

We build across industries, developing high-impact experiences and products across fashion, healthcare, retail, travel, finance and more.

07 —

Measurable Audience Insight

Because experiences are tested with real human interaction, the Lab generates valuable insight into audience behavior, participation, and engagement before deployment.

08 —

AI Experiences That Connect

The Lab's innovations are experienced physically, socially, and emotionally, not just technically, making interactions feel intuitive, natural...and human.

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